“I don’t think I’ll ever sell to anyone”: Day 1-1000 of Auto24

In Day 1–1000, we follow founders through the raw, unfiltered journey of company-building: the early scrambles, the quiet breakthroughs, the painful pivots, and the milestones that shape what a business becomes.

I first encountered Axel Peyriere, co-founder of Auto24, as an angel investor after he had shared one of my stories in his weekly LinkedIn tech news roundup. Peyriere is  French…