Kuda was the ‘bank of the free.’ Now it wants to be more.

“The bank of the free.”

That was Kuda’s promise when the Nigerian digital bank launched in 2019, selling a simple idea: banking should not mean transfer fees, queues or trips to a branch. Its purple branding and standalone “K” quickly became shorthand for a new kind of Nigerian bank.

Seven years later, Kuda is leaving that identity behind.

On August 6, the digital bank…