South Africa, Nigeria, Kenya emerge as Africa’s top work outsourcing markets

Nigeria, South Africa, and Kenya have been ranked as Africa’s leading business process outsourcing (BPO) destinations as global firms shift customer service, AI training, and back-office work to lower-cost English-speaking markets.

A global ranking by US consultancy Ataraxis places South Africa first in Africa, followed by Nigeria and Kenya, highlighting the continent’s growing role in…