South Africa’s blockchain fan token is testing a new business model for African football

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As Bafana Bafana, the South African national football team, prepares for its final FIFA World Cup group-stage match against the Republic of Korea on Thursday morning, the South Africa Football Association (SAFA) is pursuing a different goal off the pitch: turning fan passion into a digital business.

Through a blockchain-based fan token launched in May on Socios.com, SAFA is banking on…

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