M-PESA’s market share drops for sixth straight quarter as Airtel Money gains ground

Safaricom’s M-PESA has now lost market share for six consecutive quarters, slipping from 97% in Q4 2023 to 90.8% in Q1 2025, according to new data from the Communications Authority of Kenya (CA). The continued slide points to growing competition in Kenya’s mobile money sector, where interoperability, pricing, and agent access influence customer behaviour.

Airtel Money’s share rose to…