Happy Pay raises $5 million to scale ad-supported BNPL across South Africa

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Happy Pay, a South African buy-now-pay-later (BNPL) startup, has raised a $5 million seed round to scale what it describes as Africa’s first ad-supported payments network. 

The funding will be used to deepen merchant partnerships, expand distribution across online and offline channels, and further develop its AI-powered recommendations and advertising engine.

Partech led the round,…

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