Explainer: Nigeria’s ride-hailing graveyard and the network effect

On the surface, Nigeria’s ride-hailing market seems ripe for disruption. Drivers continue to complain of tightening margins from dominant platforms, while riders constantly seek better prices. It is the perfect setup for a nimble challenger to offer a more equitable deal and win the day.

But so far, Nigeria’s startup landscape is a graveyard for ambitious ride-hailing apps. An estimated…