With 2.6 million orders in 30 days, Jumia’s Black Friday remains a hit with customers 

Say what you will about Africa’s macroeconomic conditions and customer spending power, but everyone loves a good Black Friday deal, and e-commerce giant Jumia understands this. During its 2024 month-long Black Friday campaign, which saw 20%-70% discounts on phones, fashion, and lifestyle items, the company generated 2.6 million orders. It’s an 18% improvement on its 2023 Black Friday…