The BackEnd: How M-KOPA convinces Kenyans and Nigerians to buy smartphones in installments

The BackEnd explores the product development process in African tech. We take you into the minds of those who conceived, designed and built the product; highlighting product uniqueness, user behaviour assumptions and challenges during the product cycle.

A good way to gauge a person’s financial state is to find out what they can buy in one installment. 

If I’m able to…

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