Payless Africa: On aggressive marketing, licences, and Gen Z

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Billboards splashed across Nairobi. Social media ads with cheeky jabs at rivals. Open criticism of unfair business practices. Viral posts driving conversations online.

Over the last six months, Payless Africa, a Nairobi-based fintech-cum-neobank, has been trying to grab attention in Kenya’s crowded fintech space. Founded in 2024 by Kev Muley, the company wants to grow fast, betting that…

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