LOTUS Bank expands football bet as Nigerian banks deepen sports sponsorships

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LOTUS Bank, a non-interest commercial bank, has partnered with Inter Lagos FC, a Nigerian National League (NNL) club, to provide critical financial support to strengthen its domestic and international ambitions. The move, its second in three years, highlights a growing trend among banks leveraging sports sponsorships to expand their brand influence and community engagement.

“Football,…

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