Jumia, Jiji unfazed as Temu shakes up Nigeria’s $13 billion e-commerce market

Chinese e-commerce giant Temu has made a rapid entrance into Nigeria’s $13 billion online retail market, luring shoppers with ultra-low prices and freebies. However, while the platform is gaining momentum, local rivals Jumia and Jiji see no threat.

Since its Nigerian launch in November 2024, Temu has been aggressively courting customers with deep discounts, promotional giveaways, and…