Jiji bets on Bangladesh’s growing e-commerce market in first Asian expansion

African e-commerce platform Jiji, is making its first foray outside the continent. The company will launch in Bangladesh, drawn to its growing middle class and increased mobile connectivity. The move signals the company’s ambition to tap into high-growth emerging markets beyond Africa. Bangladesh’s e-commerce sector is projected to reach $13 billion by 2027, according to Payments and…