How South Africa’s Tregter is using WhatsApp chatbots for data collection

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In South Africa, where WhatsApp dominates as the most widely used social media platform, the messaging app is evolving beyond just helping people communicate and get services. Tregter, a Cape Town-based startup established in 2019, uses WhatsApp chatbots to gather data for research, even in underserved rural communities.

“A big use case for chatbots is data collection,” says Ferdinand…

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