Spotify wants more Nigerians paying for music, not higher subscription prices

Spotify, the global music streaming giant, believes Nigerian artists’ streaming earnings will grow not because subscription prices rise, but because more Nigerians begin paying for music.

Subscription prices in Nigeria remain significantly lower than in other African markets. Spotify Premium currently costs about ₦1,600 ($1.16) in Nigeria, compared to $4.29 in South Africa, $2.07 in…