How two Nigerian graduates built a ₦2 billion trade machine

For years, African small and medium enterprises (SMEs) have turned to retail platforms like AliExpress to save travel costs and, more recently, Temu to source goods from China. These apps opened access to low-cost products, but they were never designed for businesses that require reliability, customisation, and factory-level pricing. 

That gap has created room for Midddleman, a Nigerian…