Online marketplace, GiriToday, courts Africa’s Diaspora who want a taste of home

For Africans in the diaspora, buying authentic African products—fabrics, clothing, spices, and art—can be challenging. Their options are often limited to overpriced African stores in their communities, middlemen reselling on global platforms like Etsy at marked-up prices, or waiting for someone traveling from the continent to bring what they need.

But what if they could order directly…