Inside the lives of Chowdeck and Glovo superusers: from 236 orders to ₦400k monthly

Chowdeck and Glovo users are weighing rising costs against convenience as food delivery becomes a daily necessity.

At the beginning of 2025, *Anita, a Lagos-based marketer, resolved to reduce her reliance on food delivery apps to regain control of her budget. As one of Chowdeck’s top users in 2024, with 168 orders, she considers her app use excessive. Yet, like many New Year’s…