Traction Apps all-stock acquisition adds to string of investor-led deals creating quick wins

The acquisition of Traction Apps, a Nigerian fintech startup, by OmniRetail, the B2B e-commerce company that topped FT’s list of Africa’s fastest-growing startups, adds to a growing trend of  VCs leading consolidations of startups to create bigger entities more likely to create outsized returns.

This has played out in the acquisition of business banking startup Brass by a group of…

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