Why Kenya plans to spend $775K on 30 influencers ahead of 2027 polls

Kenya’s information ministry plans to spend KES 100 million ($775,193) annually on content creators and influencers to amplify government talking points across social media platforms, including X, Facebook, and Instagram, as it moves to repair its bruised public image ahead of the 2027 general elections.

The strategy targets 10 macro-influencers and 20 micro-influencers, who would be paid…