Pinnacle as the Esports Betting Pioneer: From StarCraft II to Industry Leadership

In January 2010, when competitive gaming was still widely dismissed as a niche hobby, Pinnacle quietly accepted a wager on a StarCraft II match. There were no press releases, no marketing campaigns, and little immediate fanfare. Yet in hindsight, that single decision marked a turning point—not just for Pinnacle, but for the entire sports betting […]